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Top SEO Factors That Could Hurt Bad

bandage imageWeb pages very rarely rank in the search results from doing almost nothing to them. If you are in a com­pet­i­tive space in the search results you will want to con­duct some sort of link building cam­paign and internal web­site tweaks in order to drive power & authority to your web­site. It is impor­tant to realize that if you do a great deal more of link building than you might nor­mally you won’t speed any­thing up and you might just hurt your­self rather than help your Google rankings.

Here are some of the most impor­tant fac­tors that affect your Google search rankings:

Read More → Top SEO Factors That Could Hurt Bad

Four reasons why Google might not use anchor text

anchor

The text that is used in the links that point to your web­site has a major effect on the posi­tion of your web­site in Google’s search results.

For example, if many people use the text “buy blue wid­gets” to link to your web­site, then it is very likely that the linked web page will get high rank­ings for the keyphrase “buy blue wid­gets” in Google’s search results.

The link text (also called anchor text) is the text that is used in text links. Example:

<a href=“http://www.example.com”>this is the link text</a>

Unfortunately, not all anchor texts will be used by Google. Check the fol­lowing things to make sure that the links to your web­site pass the cor­rect anchor tag:
Read More → Four rea­sons why Google might not use anchor text

WordPress Theme Toolbox: 10 useful hooks

Do you like WordPress Theme Frameworks? To be honest, I’m a Thematic addict. Using this theme, I’m able to create any kind of site extremely fast. To help you get­ting started with Thematic child theme devel­op­ment, I have com­piled 10 useful WordPress hooks in this article.

Add a favicon

A fav­icon is a small image dis­played by modern web browsers. […]

Google's Advice: Hiring SEO Services

google webmaster central logoHere is what Google has to say about hiring someone to do your Search Engine Optimization (SEO).  Note their warning regarding false promises -

No one can guar­antee a #1 ranking on Google.”

SEO is an acronym for “search engine opti­miza­tion” or “search engine opti­mizer.” Deciding to hire an SEO is a big deci­sion that can poten­tially improve your site and save time, but you can also risk damage to your site and rep­u­ta­tion. Make sure to research the poten­tial advan­tages as well as the damage that an irre­spon­sible SEO can do to your site. Many SEOs and other agen­cies and con­sul­tants pro­vide useful ser­vices for web­site owners, including:

  • Review of your site con­tent or structure
  • Technical advice on web­site devel­op­ment: for example, hosting, redi­rects, error pages, use of JavaScript
  • Content devel­op­ment
  • Management of online busi­ness devel­op­ment campaigns
  • Keyword research
  • SEO training
  • Expertise in spe­cific mar­kets and geographies.

Read More → Google’s Advice: Hiring SEO Services

Four Components of Boosting SEO Performance

seo mini logoArticle By Eric Papczun, Performics

Online mar­keters con­tin­u­ally seek ways to get more per­for­mance out of their Web site’s search engine opti­miza­tion (SEO) efforts. Some even redesign sites alto­gether to more effec­tively allow for a new user expe­ri­ence which, if done cor­rectly, can set the proper foun­da­tion to sig­nif­i­cantly increase search engine rankings.

Whether redesigning or working with an existing site, mar­keters can improve index­a­tion, boost per­for­mance on the search engine results page (SERP) and deliver qual­i­fied con­sumers by lever­aging four strategic com­po­nents in every SEO activity:

  1. Indexation
  2. Content opti­miza­tion
  3. Link building
  4. Distribution

Read More → Four Components of Boosting SEO Performance

When location merges with real time search

One of the most talked about areas of the internet in 2010 has been about loca­tion appli­ca­tions. Websites such as Foursquare, Gowalla, & Booyah allow users to check-in to a loca­tion as a way to alert their net­work to the place they are at right now. Location tech­nolo­gies took on added sig­nif­i­cance when Facebook recently announced a plan to allow its users to check-in to places such as McDonald’s as a way to earn rewards. The val­u­a­tion of these com­pa­nies con­tinue to soar as high­lighted by Foursquare’s much maligned deci­sion to turn down a rumored $100 mil­lion acqui­si­tion offer from Yahoo.

These loca­tion tech­nolo­gies are primed for con­tinued growth as more and more of the web migrates toward mobile devices. When users are at a given loca­tion, it will be easy and smooth for them to check-in and also see where their friends and col­leagues are cur­rently checked-in to. In the past, people would go to sites such as Yelp to com­ment and rank a loca­tion as a way to give feed­back to others. These days, people simply vote with the their feet, and the hottest venues right now will see increases in their check-ins.
Read More → When loca­tion merges with real time search

Best practices for WordPress coding

Coding a WordPress theme or plugin can seem to be an easy task at first, but if you want to pro­duce work that is more pro­fes­sional, you have to worry about things such as inter­na­tion­al­iza­tion and secu­rity. In this article, I’m going to show you the best prac­tices I have learned in 3 years of devel­oping with […]

Choosing Simple

Often the role of a product designer is best described as jan­i­to­rial. I recently had the plea­sure of cleaning up one of Facebook’s most impor­tant pages — our reg­is­tra­tion page. The require­ments of the page changed over time, leading to a lot of incon­sis­tency and dupli­ca­tion. Changes to the page were made piece­meal — sup­port for […]

How Does Google Feel About SEO Services?

It is impor­tant to know that Google actu­ally endorses SEO related ser­vices when they are done cor­rectly. On Google’s web­master cen­tral they have a series of bullet points that should be a con­cern for every person or busi­ness of acquiring some sort of search engine opti­miza­tion ser­vices for their busi­ness. They cover some of the most […]

6 WRONG ways to remove bad press in search results

Reputation First Aid Kit Image

Another Blogger (Axandra’s CEO) writes the fol­lowing article, which is an inno­cent and naïve response to neg­a­tive pages that show up in Google searches.  To really effec­tively clean up an unearned “Bad Reputation” online, you need to have the pros do it the right way.  It isn’t cheap, but it’s a lot less than losing your busi­ness’ future!

You can always try the cheap method (if you can afford to wait and see that it doesn’t really work that well) or you can let the folks at ReputationIt​.com or WebsitePromotions look at your sit­u­a­tion and see if they don’t have a better fix.  They’ve helped many com­pa­nies with their online rep­u­ta­tion prob­lems and do amazing work!

Anyway, here is the WRONG way to try to save your company’s rep­u­ta­tion online…   — PG

Read More → 6 WRONG ways to remove bad press in search results