Daily Habits for Facebook Marketing Success

Facebook mar­keting, when done right, is an extremely pow­erful tool. It can increase your leads, attract highly tar­geted prospects and posi­tion you as a sought-after industry leader.

To reap these business-building ben­e­fits, the key is to develop daily habits.

The fol­lowing list of six daily habits will keep you focused on what really mat­ters when it comes to Facebook mar­keting: real fan engagement.

Refer back to these habits often to keep your­self on track as you work to create a vibrant com­mu­nity of raving fans who’ll hap­pily spread the word about you and your prod­ucts and ser­vices.
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About Google Plus

google +Google CEO Larry Page con­firmed this week, as pre­dicted, that the company’s new social net­work has sur­passed 10 mil­lion users in less than two weeks. While nei­ther Facebook nor Twitter had any­where near the global rep­u­ta­tion that Google has when they launched their ser­vices, the 10 mil­lion mark was a long time in the making for both.

Google Plus, then, has all the mak­ings of a real winner, and not only for the com­pany but for mil­lions of users and Web pro­fes­sionals. The big ques­tion for busi­nesses, of course, is how to take advan­tage of this new and potential-filled opportunity.

To answer that ques­tion as thor­oughly as we could, we scoured the Web to hear what others are saying about Google Plus, and below is some of the best action­able advice we could find:

Read More → About Google Plus

Tips for Better Facebook Engagement

step 2Yes, I can build you the per­fect fan­page on Facebook.  But if you don’t use it cor­rectly, it could end up being near worth­less — to you, your poten­tial fans, and to me.  Once your fan­page is up and oper­ating prop­erly, the rest is up to you.

Your Mission: ENGAGE  YOUR  FANS!

But how?

Here are 20 tips from others to get you started:

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Carmen Rives Art Gallery Updated

Carmen Rives Art

Just fin­ished updating the web­site for my mother-in-law, Carmen “Cuqui” Rives. She is an amazing artist, often making her own canvas by hand and using oils, Flemish-style, metallics, water­colors and other media for her exquisite paintings.

The site has the same overall feel as the pre­vious ver­sion, but a much better flash inter­face using a single SWF file — thanks to Adobe Flash Catalyst and Flash Pro CS5 — instead of mul­tiple html pages.

 Read More → Carmen Rives Art Gallery Updated

Socially Reward Your Customers

Looking to build your cus­tomer base and keep people coming back for more?


The answer is to reward your cus­tomers.  Want to know how?

Keep reading…

Why Rewards?

It’s easy to see that social media and other dig­ital tech­nolo­gies are making a huge dif­fer­ence in the way brands interact with cus­tomers and how cus­tomers per­ceive a brand’s image.

With so many new busi­ness owners testing the waters of social media, it can be easy to forget what our focus should be. Just like any busi­ness sit­u­a­tion, the cus­tomer should be our first pri­ority, always.

Social media is another great way to drive traffic to your web­site, people into your stores, and ulti­mately, money into your bank account. One of the best ways to grow your cus­tomer base is to reward them.

Social media and online com­mu­ni­ties are the per­fect playing fields for a cus­tomer rewards scheme, and can offer new pos­si­bil­i­ties to busi­ness owners in any field. Let’s take a look at six ways you can reward your cus­tomers online.
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Dealing with Negative Comments

How to Deal With Negative Nancy’s Comments in Social Media

Mean People Suck

No matter who you are or what busi­ness you’re in, you’re always going to run into naysayers, espe­cially on the web. You could be the most saintly non-profit in the world, and you’ll still run into the occa­sional Negative Nancy.

While brand-bashing is nothing new, the tools of the web and social media make the com­ments from these meanies even more lasting and impres­sion­able. And because some social net­works like Yelp and Twitter make it easy for people to set up fake pro­files, the anonymity that people can achieve on the internet makes some more com­fort­able to lose all sense of decency, respect, and good man­ners. So much for mom’s lesson, “If you can’t say some­thing nice, don’t say any­thing at all,” huh?

So what’s the best way to deal with those Negative Nancys who crop up from time to time? The answer isn’t to give up par­tic­i­pating in social media. People will still say mean things; you just won’t be around to defend your­self! Rather, the best way to react is by using a tactic that every PR pro­fes­sional and cus­tomer ser­vice rep­re­sen­ta­tive learns right off the bat. Kill ‘em with kind­ness!
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My Crossword Puzzles Published

Best Crosswords has pub­lished two of my recent cross­word puz­zles in the last 30 days, both of them being named puz­zles of the day, and gar­nering all kinds of great feed­back from puzzle-workers all over the country, and abroad!  As with all of my pub­lished puz­zles, they meet full New York Times CWP rules (which makes it more dif­fi­cult to create, but more pleasant for the puz­zler) and they are always ‘themed’ with a careful max­i­miza­tion of themed words.

The first one, Abbott & Costello, was pub­lished on June 26, 2011.  It went right to most pop­ular and I’ve gotten about as many fan e-mails for the comedy duo as I did for the puzzle itself, so it was a well-chosen theme.

The second one, The United States Constitution, didn’t get pub­lished on July 4th, as I had hoped — but it did make it two days later.  This one had even stronger fan feed­back and near-record-level com­ple­tion per­centage.  Nearly 10,000 people worked that puzzle in the first two days alone.

Read More → My Crossword Puzzles Published

Creating Successful Titles for Blog Posts

Writing a head­line that gets the right people to view your post imme­di­ately is more impor­tant than many of the other methods we use to cut through the clutter as mar­keters in social media these days, yet we often over­look this key factor.

Here is a great post, with a great title of course, regarding the head­lines of the top 10 most-viewed blog posts on Hubspot, one of my favorite blogs and one every mar­keter should sub­scribe to (IMHO).

10 Helpful Title Tips From Top-Viewed Blog Posts

Posted by Pamela Seiple on Hubspot 7/8/11

While there are quite a few ele­ments that make up a suc­cessful blog post, one of the best things you can do to cap­ture readers’ atten­tion and entice them to first view your post is to write an awe­some blog title. Sure, your post won’t ulti­mately get shared if it’s not well-written and doesn’t con­sist of a great idea or con­cept, but it’s the post’s title that will ini­tially draw people in, so you better make it count.

To share some best prac­tices for writing attention-grabbing, view-worthy blog titles, I decided to turn to the data. The HubSpot blog has pub­lished over 2,000 blog posts in the past 5 years. Some have per­formed awe­somely well, and some have not. Using this data, our blog­ging team has been able to learn a thing or two about effec­tive blog titles.

Read More → Creating Successful Titles for Blog Posts